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PSS specialise in providing an end-to-end solution for all types of pharmacy design, build and storage; from major hospitals, community pharmacy, High street Chemists, Dispensing Doctor Surgeries and Veterinary Practices.
PSS were seeking a brand refresh, and a new website as part of an overall strategic review.
The main objectives of a brand refresh for PSS was to profile the company’s breadth of expertise: specifically to raise it’s profile with architects responsible for appointing suppliers to new hospital dispensaries. Through the use of case studies and testimonials to highlight the focus on the ergonomic design-led approach that has been so successful for PSS’s clients.
Brand Discovery, the first step involved our team really getting to know the business, industry, competition and your customers.
Brand Strategy, unique to PSS and tactics for how it can be expressed throughout their business operations.
Identity Package, interpreting brand characteristics in a more visual way
A clean, fresh design approach that brings more imagery to support the different messages on the site.
Improved user-experience with simpler menu structure and more information per section
Showcasing the USP’s of the business in the ‘How we Work’ section
Testimonials – increased in quantity across the site to clearly demonstrate client satisfaction rate of the solutions PSS provides
Chatbot and signposting to engage with potential clients