The main objectives of a brand refresh for PSS was to profile the company’s breadth of expertise: specifically to raise it’s profile with architects responsible for appointing suppliers to new hospital dispensaries. Through the use of case studies and testimonials to highlight the focus on the ergonomic design-led approach that has been so successful for PSS’s clients.
Brand Discovery, the first step involved our team really getting to know the business, industry, competition and your customers.
Brand Strategy, unique to PSS and tactics for how it can be expressed throughout their business operations.
Identity Package, interpreting brand characteristics in a more visual way
