Pharma Storage Solutions

PSS specialise in providing an end-to-end solution for all types of pharmacy design, build and storage.

WEBSITE

TECHNOLOGIES:
CMS - WORDPRESS, YOAST SEO, SOCIABLE KIT, WORD FENCE SECURITY

Background

PSS specialise in providing an end-to-end solution for all types of pharmacy design, build and storage; from major hospitals, community pharmacy, High street Chemists, Dispensing Doctor Surgeries and Veterinary Practices.

Challenge

PSS were seeking a brand refresh, and a new website as part of an overall strategic review.

Brief

The main objectives of a brand refresh for PSS was to profile the company’s breadth of expertise: specifically to raise it’s profile with architects responsible for appointing suppliers to new hospital dispensaries. Through the use of case studies and testimonials to highlight the focus on the ergonomic design-led approach that has been so successful for PSS’s clients.

Solution

Brand Discovery, the first step involved our team really getting to know the business, industry, competition and your customers.

Brand Strategy, unique to PSS and tactics for how it can be expressed throughout their business operations.

Identity Package, interpreting brand characteristics in a more visual way

Results

A clean, fresh design approach that brings more imagery to support the different messages on the site.

Improved user-experience with simpler menu structure and more information per section

Showcasing the USP’s of the business in the ‘How we Work’ section

Testimonials – increased in quantity across the site to clearly demonstrate client satisfaction rate of the solutions PSS provides

Chatbot and signposting to engage with potential clients

The guys at Cyber have great commercial experience and really understood what we were trying to achieve. I’d go so far as to say they know our business better than we do now!