As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones.
Consumers see Twitter, Facebook and Instagram as social networks, not marketing machines. Because of this, interacting with consumers on these social networks can be an important marketing strategy for small businesses. It can help you build brand awareness, increase your customer base, and connect with current customers.
Social media is a great way for people to talk about products or services. To increase customer engagement, ask customers to post pictures on social media with the company’s product. And, welcome reviews, questions, comments, and concerns from consumers. It also allows consumers to notice a snapshot of the type of work that you offer. If the content you post is legitimate and compelling, then you are much more likely to capture the attention of an audience.
All the while you’re engaging the public on social media, you’re also building connection and rapport. You’re taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return. That shows customers you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them, and has values, personality and vision. And in a competitive market, that can make a huge difference.
Social networks are free to use, though you can pay for some advertising features. Overall, it is a great advertising tool even without paying for the extra features. You can update your followers on promotions, sales, new products, or even just share industry-related information. Posting photos and videos are great for engagement and can help customers see what you offer. With social media, you advertise to your current customers while also advertising to potential customers.
Social media platforms offer businesses highly targeted ads, which can be customised around your customers’ specific needs. Facebook ads, for instance, can target customers by multiple factors such as age, location, education level, industry and even user behaviour. This means you can target your advertisements to reach people within a certain radius of your business. That way, you don’t end up paying for advertising outside of your local customer base.
If you would like help with establishing a social media presence or if you would like to build on an existing one, get in touch with our team of creative engineers and we’ll see how we can help you:
Phone: +44 (0) 1284 330188