It can be difficult to know and take into account every factor that affects your e-commerce website, attracts visitors and keeps them interested in your products.

Here is a select list of some of the most important factors to keep in mind:


Making sure the customer does not have difficulty navigating and buying products may sound like an obvious point to make; however, many websites unintentionally let this happen due to overloaded pages with long load times, inconvenient menus and unnecessary clicks.


With the high number of e-commerce websites available for customers to use, there is huge competition to attract visitors to choose your site over others. Ensuring your website is accessible to as many users as possible – including those with disabilities or who aren’t familiar with technology, for example – will help give you a boost in this area.


When visitors first come to your website they should be able to tell what it is selling by how it looks and instantly understand the products that are available. Not being able to tell from the outset what they can expect to find, visitors will often leave for another website.

If you are interested in discovering more about what you can do to make your website a success, why not take advantage of our free review? We put ourselves in the customer’s shoes and use our expertise of having run some of the most successful online sales platforms in the world to help you identify areas where you can improve and ensure those improvements are made smoothly.

Give us a call on 0203 657 2560 or email to discuss your free review and find out more about what we can do to help.