In 2015 Ofcom announced that the UK is now a ‘smartphone society’ and that smartphones have overtaken laptops as the most popular device for getting online. Despite this, many businesses are failing to adapt to these changes and do not have websites that are compatible with mobile devices. Here is the importance of responsive design and why it matters to your business.

What is responsive design?

Firstly it’s important to understand what responsive design actually is. Responsive design considers the way your website adapts to screens of different sizes. The dimensions of a desktop screen differ to those of a tablet, which differ to that of a mobile phone. Responsive design ensures that your website design isn’t compromised when viewed across different devices, and that the visitor still gets the optimum experience.

Why is it important?

Imagine a potential customer has just visited one of your stores and is looking for a product that is out of stock but available online. Your sales staff recommend them to visit the website to proceed with their purchase, so the customer pulls out their mobile phone and logs on to the website. The website looks out of date, the text and images are blurry, the menu is hard to navigate – let alone complete the order. The customer is put off and you have lost out on their business.

What are the benefits?

As discussed the main benefit of responsive design is to ensure a seamless transition of your website across devices, providing customers with an enjoyable browsing experience. They are more likely to revisit the site, recommend it to their friends, and hold your business in higher regard. In addition, the mobile first movement has impacted the way that search engines rank websites, and those with a good responsive design take priority in the search result listings.

How to plan for responsive design.

The biggest recommendation we can make is to plan for your audience. Take the time to research what devices they are using and when. If they are young and mobile savvy, ensure your site is compatible with popular mobile phone brands such as Apple and Samsung. If they are of the older generation, place more effort into enhancing your desktop experience. Research new trends – for example many mobile devices now have larger screens (the iPhone X, Samsung Galaxy S9 Plus) so be sure to plan your user experience around this.

If you’re interested in investing in a responsive design for your website, Cyber can help. Give us a call on +441284 330188 or e-mail to discuss your needs.