The way we shop is changing. The high street is deteriorating and what we once knew as brick and mortar has now turned into click and order. Retail businesses are now recognising the need for an online presence. But how can this presence be enhanced to stay ahead of the competition? Here’s 5 ways to increase traffic to your e-commerce website:
1. Social media
By 2021, the number of worldwide monthly social media users is expected to reach an astounding 3.02 billion—well over 1/3 of the world’s total population. Social media provides an incredible platform for you to raise awareness for your business. The beauty of social media is that it’s free and you have access to customers right at your fingertips! Platforms like Pinterest and Instagram are a fantastic way to market your products visually, while the likes of Twitter and Facebook can help you build a community and relationships with customers and drive them back to your website.
2. Content marketing
Content marketing requires a little more legwork, but can offer a whole host of benefits. Firstly, it adds value to your offering. For example, if you’re an online vintage fashion store, your customers are likely to be fashion conscious and keen to read about trends and styles – so why not have a go and write a blog post, create a video, or create an e-zine celebrating the latest trends. It will make you stand out from the crowd, give customers a reason to come back to your site regularly, and also help with your website’s search engine optimisation too.
3. E-mail marketing
One of the best ways to increase traffic and conversions is e-mail marketing. Being able to send tailored e-mails to a relevant audience directly to their inbox is marketing gold. In 2018, e-mails are becoming increasingly sophisticated, with “forgotten basket” and “we thought you might be interested in” e-mails able to cleverly tempt keen customers back to your website for a second look. With great platforms such as Mailchimp available for free, it doesn’t need to cost the earth either.
Being top of the search engine results pages is every business’s dream – but sadly not every business’s reality. SEO is constantly changing as the way we search online constantly evolves. At the moment, Google is rewarding responsive sites, relevant keywords and fast load speeds. Ensure your keywords are planned for each webpage. As previously mentioned, content marketing such as regular blog posts will help too.
If you’re looking for a quick fix and want to reach customers immediately, you can pay for your adverts to be shown on certain search results. This is relatively cost effective as you are only charged once a user clicks on your advert, not when it’s viewed. What’s more, you can advertise your products on Google’s shopping pages to enhance your listing.
These are just 5 ways to increase traffic to your e-commerce site, and there are lots more out there. If you have any recommendations, let us know in the comments.