Are you considering a website redesign? Or are you launching a website for the very first time? That’s great! However there are a lot of design and user experience considerations to take into account, especially on your home page. Think of your home page as a digital storefront – if it isn’t appealing, welcoming and easy to access, then you won’t attract customers. Here are 5 things to consider when developing your website home page:
Font and colour choice are very important in web design and can contribute to user experience, user perception, readability, and even mood. When choosing your typography, it’s best to choose between 2 – 4 fonts in order to differentiate different parts of the website without distracting the user. Very few people will sit down and read each and every single word of your content, therefore, the fonts you select need to be readable at a glance. Additionally, colour and formatting can be used to draw the eye to particularly important information.
It’s true, a picture speaks a thousand words. Pictures make up a significant part of websites and are used to inspire, engage and explain information to the user. However, when not used in the correct way, images can be a turn off. Ensure images are the right quality and not blurred as this can spoil the aesthetic of your site. Large images will also need to be compressed to ensure they load quickly, as waiting a long time for an image to load can frustrate a user. Pictures also need to be relevant to the page content. An eye-tracking study by Nielsen discovered that participants ignored images when they served no purpose other than to fill the page with a visual.
Purchasing online has an added element of risk in that shoppers can’t physically see or experience the product or service they are interested in. One method of reducing this perceived risk is to add testimonials to a website. Use testimonials on your home page to showcase some of your best customer feedback as this can help build trust and credibility in the minds of your potential customers.
Whitespace is essentially empty space that forms part of a website. Rather than cluttering a website home page with graphics, text and information wherever possible, the use of whitespace can help to create a clear layout that is easy for users to follow. It can be really useful to help break up big blocks of text and help guide the reader down the page to your call to action. Less really is more!
5) Call to action
When you attract a customer to your website the ultimate goal is for them to take some form of action – whether it’s making a purchase, filling in a contact form or signing up to a newsletter. The best way to guide the user to carry out these objectives is to use something that’s known as a ‘call to action’. These are touchpoints in the form of buttons or links that stand out using assertive language to tell the user to do something, such as ‘buy now’ or ‘sign up’. They should be colourful to stand out, use straightforward language and be highly visible on the page to ensure minimal drop offs. Think carefully about where these should be placed on your home page.
So there you have it! If you have any more questions about designing a website for your business, you can call our friendly team on +44 (0) 1284 330188 or e-mail firstname.lastname@example.org.