Keeping your website top of the SERPs is more complicated than it was a few years ago, but with some effort in the right areas, your visibility can be drastically improved. Useful and regularly updated content, social media, blogging, vlogging, creating citations and back links can keep the traffic up and revenue flowing in.
As business, you make a living out of giving advice. Your website needs to do the same. Pages about your company and the services you provide are the bare minimum you should have. Using core page content and blog posts, make your website the go-to resource for information on your areas of expertise will be of nothing but benefit to your firm. Anyone searching for this information could find your website if you create useful content on these subjects. A Team brainstorming workshop with Cyber, to determine best internal sources and processes for content creation or a recommendation to outsource content generation to a Content Copywriter is advised.
Your website is one if your biggest assets. Attractive and offering a first-class user experience is important to convert traffic to leads. If prospects can navigate the website easily they’ll quickly determine if you can help with their problem. The website needs to be fully responsive with the increasing numbers of people searching for you from their mobile devices and with Google’s future standardisation of mobile first indexing.
As more and more consumers are influenced by reviews, it’s paramount that your ratings and feedback are as good as possible, and these are highlighted prominently on your website. When potential prospects begin searching out for products and services, they are generally in need and positive reviews from others who may have been in a similar position will go a long way to allay general concerns, creating instant credibility. Make it easy to build on these ratings continually, by directly requesting and sending your happy Client a link to leave reviews, which can also be automated.
Post useful content and regularly. A good way to determine high value subjects is try to answer the most common queries people ask. The website needs to serve as a helpful resource and you need to appear as the subject matter expert. Recognise your Team’s achievements, your company’s successes and create helpful posts offering practical advice.
Whenever another website links to yours, it tells the engines that your website provides valuable content to users and that can help improve rankings. That said, spammy and bad links should be avoided. Assessing which back links are providing the most relevant traffic and focus on continually measuring and improving these. Industry specific directories are a great way to boost trust and improve your backlink profile.
Local News Sites
Reporters are always looking for interview opportunities from knowledgeable businesses, so create press releases referencing the news event and have your Director include a quote about the situation and send it to local papers and websites. Include your contact information and the offer of a further interview should the reporter have more questions.
Content is king and video is fast becoming the king of content. Leverage across multiple channels, build brand awareness and drive leads. Cyber can advise on creating meaningful video content to share across both company and employee personal social networks, as well as the website. Put a friendly face to the name and firm’s presence whilst becoming a recognised authority in your given field and drive advocacy.