Responsive Design: Why It’s Important for Your Website

When you need to access the internet, your mobile phone is often the first thing you grab. In fact, last year, 80% of users used a their smartphone to search the internet. As more and more people start to use their phones to access the internet, the demand for mobile websites is rising. In fact, these days it is practically essential to have a website that is compatible with all types of devices and screen resolutions. But creating a separate website for every device would be near impossible – and very impractical! That’s where responsive design comes in…

What is responsive design?

If you haven’t come across the term before, in a nutshell, responsive web design refers to a website that had been designed with mobile compatibility in mind. Responsive websites will change and adapt to whatever device it is being accessed from, including smartphones, tablets, and desktops.

Why is it important?

With responsive design, your audience can access your website easily from any device, this means you can reach a much broader and more engaged audience. More importantly, a lack of a mobile-friendly experience will have the opposite effect. An unresponsive website could alienate potential customers which could have a negative impact on your future business. In fact, 9 out of 10 customers are lost due to a lower mobile-friendly experience.

Benefits of implementing responsive design:

  • It can help improve your SEO – Due to its mobile-first indexing, Google actually penalize websites that don’t offer a responsive design.
  • Users are more likely to stay on your website longer – Mobile users expect quick, high-quality website experiences, needs that can easily be met with responsive design.
  • Your business is more likely to be recommended to others – 57% of consumers say they’re not likely to recommend a business with a poorly-designed mobile website.

Are you sold on responsive design yet? If you are interested in adapting your website to make it compatible for all devices, Cyber can help! Give us a call on 01284 330188, e-mail us at to discuss your needs.

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